Sample monthly client report · August 2026

Built around what Corecubed reports on

SEO, paid search, content, video and reputation work for home care, home health and hospice agencies

Illustrative figures — not this company's data. Every number below is either labelled illustrative (invented, to show the format) or real (from Archer Scaling's own accounts, or a live run you can reproduce yourself). Nothing here was measured from Corecubed's systems, because we have no access to them.

Real: where you show up when a buyer asks an AI assistant

This one is not illustrative. It was actually run on 2026-09-08, and you can reproduce it in about thirty seconds.

The exact prompt, run against chatgpt_searchwhat marketing agencies specialize in home care and hospice agencies and actually understand caregiver recruiting and referral marketing

Corecubed did not appear

Asked which marketing agencies specialize in home care and hospice agencies and understand caregiver recruiting and referral marketing, ChatGPT (search) named eight agencies — AtendiCare, ChoiceLocal, We Home Care Marketing Pros, GrowCare, Census Home, Homecare Boost, Approved Senior Network, and My Homecare Consulting Group (MHCCG) — and corecubed.com was not among them or in the citations.

Paste that same prompt in yourself and you will get your own version of this. That is the point — it is checkable, which is why it is the only thing on this page stated as fact about your business.

Illustrative: the monthly numbers

The format is the deliverable here, not the figures. These are made up.

Organic sessions Illustrative
9,340
up 18% on July
Keywords in the local top 3 Illustrative
41
up from 33
Care inquiries, calls and forms Illustrative
128
up 21% on July
Cost per inquiry, paid search Illustrative
$84
up 9% on July
Revenue booked against paid spend Illustrative
22x
up from 19x
Google reviews, average rating Illustrative
214 · 4.8
19 new reviews in August

Illustrative: what moved and why

The narrative section a client actually reads. Generated from the same numbers above.

Service-area pages carried the traffic, not the blog Illustrative

The 18% organic lift is almost entirely three city-level service-area pages that went live in the last week of July. Two of them now sit in the local top 3 for "home care" plus the city name, and between them they brought 1,410 of August's sessions. Illustrative

The four blog posts published in August drew 310 sessions between them. That is not a failure, it is what a fresh post does in its first thirty days, but it means the reporting should stop crediting the blog for this month's traffic. The pages that rank are the ones naming a place a family can drive to. Illustrative

Cost per inquiry went up on purpose Illustrative

About a third of the paid budget moved off broad "senior care" terms and onto discharge-planner and post-surgical language. Those clicks cost more, $84 against $77 in July, and they arrive further along: 31 of the month's 128 inquiries came from that group, and they asked about start dates rather than hourly rates. Illustrative

Revenue against spend still rose to 22x, so the more expensive click is buying better business. The condition on that judgement is worth writing down now rather than arguing about in October: if cost per inquiry keeps climbing and the revenue multiple stops following it, the change gets pulled back. Illustrative

The review gain came from the assessment follow-up Illustrative

19 new reviews landed in August and 16 of them came from the text sent 48 hours after an in-home assessment. The average held at 4.8 across 214 reviews, which is the harder half of that result, since volume usually pulls an average down. Illustrative

Two 3-star reviews both named caregiver scheduling, not care quality. That belongs with operations rather than with us. Marketing can ask for the review; it cannot fix the thing the review is about. Illustrative

Illustrative: what happens next month

September: build on what August proved Illustrative

Three more service-area pages, in the counties where caregivers are already staffed rather than the ones that would look good on a map. The discharge-planner ad group stays, with a weekly cap and a Monday check: if the revenue multiple slips under 19x while cost per inquiry keeps rising, the budget goes back to the terms it came from. Illustrative

Two video assets cut from the questions families actually asked on August's calls, placed on the service pages and the Google Business profile. Content stays at four posts, weighted to hospice, where the site currently ranks for nothing. Illustrative

The number this report cannot see Illustrative

The report stops at the inquiry. It does not know whether August's 128 inquiries became forty assessments or twelve, and that ratio decides whether more inquiries is even the right goal for September. Illustrative

A monthly export from intake would close the gap, and the next version of this report would run inquiry to assessment to client start beside the marketing numbers. Until that connects, the revenue line is modelled from an average client value, not measured from closed business, which is the second reason it is labelled illustrative.

How this was made